Not everyone is a great artist. Web designers although are talented individuals may encounter problems in choosing the right color scheme for their website. So what do you do? You could rely on color theory or simply get the best match from the colors needed for your company logo. Even better yet should you choose colors according to your own likes and dislike?
Most Web designers have well formed color opinions that are dictated mainly by the interests of their client. So as this is the case what should you do when creating a site that considers women as the main body of customers? Well, whatever you decide, don’t go into a pink mania. Just don’t do it! Pink is a strong color, and although it has long been associated with women, it doesn’t mean that all women adore it: some love it but some can’t stand it. The best way to proceed is by doing some research and use colors that represent you best as a logo, brand or company.
A recent study has shown that men and women have different favorite colors. When asked what their favorite color was, men chose blue in a proportion of 57% while women opted for the same color only in a percentage of 35%. This fact raises interesting questions because in general web designers default to blue. In case you are a company that means business and imposes respect, this isn’t a problem. The problem is represented by what this color conveys to different genders.
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March 31st, 2008 at 10:35 am
Hey i heard something regarding your post on radio but not so detailed. This is freakin’ interesting