Mar 27
What is the main difference between a black and white newspaper and one that uses colors? It’s a stupid question really but it underlines one important aspect: colors make the difference. People are pre-programmed to respond to colors, especially to some combinations which have a stronger effect than others. Take the blue-orange association. Almost all people have a positive response to it because their sub-conscious creates a link between these two colors and the relaxing image of a sunset. Many U.S. hospitals took advantage of this fact and use light tones of blue or pink for the uniforms of the nurses because patients tend to calm down and relax when they see those colors. Read the rest of this entry »
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