What this means for Web designers is that they can arrange the information on the page by a careful and strategical placing of links and images. Most people don’t read Web pages in the same way they would a book for instance. Instead of carefully reading the entire content, they do what is known as skimming or scanning the text. This means that they take a quick look at the information presented to them and then choose only the bits that they consider interesting
The way to get to their areas of interest is provided by the links, so make sure that they lead to something related to the linked text.

Unless your site is composed from a single page, it will probably contain links. Homepages are the best example of this. The first thing people that visit your homepage will do is to scan it and then skip directly to what appeals to them. Here are a couple of rules to follow in order to create great links.
Firstly, never, and I mean never, make a homepage composed entirely from links, because this will defeat the whole idea them being easily spotted and you will end up looking like an idiot.
Secondly make sure your links are named properly. Don’t let your imagination get the best of you go about transforming the names of links into riddles or something like that.
Thirdly it will be a good idea to have your link lead to other general pages that also have links.

With so many links it easy to get confused. The best way to keep track and make sure you don’t blow it is to arrange your links in the way a tree branches out from the roots up. Go from general to specific, but present people with the option of choice at any time regarding the direction in which they want to go.

Finally I’ll give some pointers so that you will have a better understanding of the way in which to write links and what to link.
-concentrate your efforts on the links people use the most. The best way to do that is to review you log files and then act accordingly
-make sure you links aren’t dead ends or false trails. Nothing it more annoying than a link that promises one thing and delivers you another
-be clear in your links. Try avoiding names that give way to more than one interpretation
-your links should always lead to some sort of content. Don’t create links to other links just for the fun of it.