The first thing you should sort put is the architecture of your site, also known as taxonomy. In order to do a good job you should have a clear picture in your head about the way your site should be structured like.
Here are a couple of structural elements find on corporate or personal Web sites:
For corporate or business pages:
- Products – it’s important that people can get a good idea about what you are all

- About – contains specific information about your company
- Investor relations – contains in information existent or future investors may find
interesting;
- Help and support – provides help for your customers

For personal pages:
- About me – an introduction about yourself that you think might interest
people;
- Favorite links – links that you like or consider interesting
- Friends and family – this one I think it’s self-explanatory

After you’ve decided how your site will be structured like you can move on to the next step which is organizing it. A good way to achieve great results at this particular point is by thinking like your customers. Try putting yourself in their shoes: imagine how they would like to navigate through your page and what information they would expect to find in different locations. Flow charts and storyboards can help you create a great map through which you encourage visitors to use the site in a particular way.

OK! Now it’s time to get busy. Your navigation design is the most important aspect of your Web page. What’s the point of having a great page filled with interesting information if nobody can navigate through it? In order for you to avoid that here are a couple of things worth knowing:
Access – In order to keep it simple and friendly don’t use Flash, Java or JavaScript as your only navigation method.
Meaning – Keep things simple and serious. Inside jokes aren’t the way to go. If
someone visits your Web page for the first time they should know immediately where a specific link will take so keep the links simple and explicit.
Understanding – if you want to use pictures for your navigation, make sure that there is some text associated to them.
Presence – it’s no use having great navigation if it’s not present on every single page of your Web site. The only changes you should make in the way you navigate are those that are used to indicate the page’s position in relation with hierarchy of the site.

Finally, after you’ve designed your navigation start using it. If you have a change of heart in the middle of the construction, don’t be stupid and start modifying everything. Finish the job and then wait for a week or two. After this if you still want to make the changes go ahead but make sure that they fit the overall taxonomy of the site and your original idea.

Before you go and try something like that on your Web page there are a couple of aspects you need to be aware of.
First of all you should think really hard before modifying the size of your font. Is the news really that important, or it’s just something that breaks the normal routine of day to day life. A 30% discount on a certain type of products is great news for some customers but others have no interest in it so I see no reason in stressing them with unbearably huge headlines.
Secondly, determine what the standard font size for your page is and then go from there. Don’t make changes that more than double the size of the font, especially if your current size is something like 8px.
Thirdly, put togheter a plan that takes into consideration the kinds of situations that require drastic changes in font size. In this way you can avoid getting ahead of yourself if something suddenly pops-up on your agenda.
Changing the font size is a great and simple way to get attention but you can also play with things like family, color and style or weight. Serif fonts, reds and making a text bold or italic are small changes that make all the difference.
Besides font modification there are other kinds of changes you can make in other to attract attention.
Images are a great tool. The aphorism “a picture is worth a thousand words” is very true. Google for instance uses pictures to emphasize different holidays or special events.
Modifying your layout is a big surprise for regular customers so is sure bet in the struggle for attention. Animation is guaranteed to attract attention, especially if placed in a in area where normally you would have flat images.
As attractive as these methods may be careful not to get carried away. Making every single line on your pages red or bold or italic will defeat the original purpose of attracting attention and your customers will come to ignore you or even worse move to other pages.